Month: April 2018

Are customers talking about your business?

Photo of two people, one with hand cupped to ear, the other whispering with hand cupped to mouth, illustrating word of mouth, eWOM (electronic word-of-mouth) advertising.

There was a time when the picket fence, post office, corner drug store, and even the town dump were social gathering places where neighbors would catch up on the community events and talk about experiences. Even by word-of-mouth, it didn’t take long for good news to travel across town, and bad news traveled even faster…. Continue Reading