Philanthropy – does your business give back to the community?

Philanthropy has changed dramatically over the years. Early forms of charitable giving were influenced primarily by chief executive officers (CEOs) based on their philanthropic interests, and often had little to do with business strategy. They were fueled by a CEO’s desire to give back and their corporate giving typically addressed an issue of personal interest…. Continue Reading

Is Your Business Relevant?

  Staying relevant in this fast moving and ever-changing day and age is a challenge. Innovations in the way we live are influencing the way we work. Businesses are no longer influencing customers as much as customers, environment, and technology are influencing businesses. This month, the Consumer Electronics Show (CES) made its annual appearance in… Continue Reading

Advertising—it ain’t what it used to be!

How effective are your advertising dollars? Perhaps the more important question to be asked is, what are your customers viewing, or listening, or reading—if they are reading—and in what form or on what device? If you are a business that is trying to decide where to spend your advertising dollars, the choices are almost overwhelming…. Continue Reading

Holiday Season and Retail Shopping Days, how they have changed

Christmas is less than 60 days away. Of course, if you are a parent, you are probably keenly aware of the dwindling number of shopping days. Nowadays, it seems that retail holiday shopping promotions start around the first week in September, just after the close of the Labor Day and Back-to-School promotions. Stores such as… Continue Reading