Tag: Marketing

The straw that broke the world’s back

  For three days, during the first week in July, a simple little plastic drinking straw dominated the headlines of nearly every media outlet against most other world news. The headlines were not so much about the straw, but more about Starbucks’, the multi-billion-dollar company that announced that they would stop using straws by the… Continue Reading

What is your business story?

Did you know that Google processes over 3.8 million searches per minute? That is an unimaginable amount of people looking for answers. And as we have discussed in previous newsletters, the internet has changed the way people buy products. People no longer respond to outbound tactics like spamming and cold calling. Instead, they research products… Continue Reading

Marketing Your Green Side

By: Craig A. Ruark Marketing specialists are in agreement: green marketing campaigns exist and their clients should have one.  The debate begins when the question turns to actually knowing what green marketing is and the best way to implement it.  The confusion is understandable due to the way businesses are currently marketing green products. Green… Continue Reading