Did you know? One of the major influencing factors in the marketplace today, is the swiftly growing number of consumers that are demanding that the businesses they patronize become more environmentally conscientious. These consumers called “LOHAS” (which stands for Lifestyles of Health and Sustainability), and they currently make up an estimated $209 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development, and sustainable living.
The consumers attracted to this market represent a sizable group in this country. Approximately 19% percent of the adults in the U.S., or 41 million people, are currently considered LOHAS Consumers. These consumers are the future of your business and also the future of progressive social, environmental and economic change in this country. But their power as a consumer market remains virtually untapped.
Source: Marketing Your Green Side