Customer loyalty is perhaps the most cherished of all business acumen. Did you know that it costs five times as much to attract a new customer than to keep an existing one? The first rule of any business is to retain customers and build a loyal relationship with them and thereby avoid customer acquisition costs…. Continue Reading
Philanthropy – does your business give back to the community?
Philanthropy has changed dramatically over the years. Early forms of charitable giving were influenced primarily by chief executive officers (CEOs) based on their philanthropic interests, and often had little to do with business strategy. They were fueled by a CEO’s desire to give back and their corporate giving typically addressed an issue of personal interest…. Continue Reading
Is Your Business Relevant?
Staying relevant in this fast moving and ever-changing day and age is a challenge. Innovations in the way we live are influencing the way we work. Businesses are no longer influencing customers as much as customers, environment, and technology are influencing businesses. This month, the Consumer Electronics Show (CES) made its annual appearance in… Continue Reading
Ending 2018 on a Happy Note
In sports and elections, there are clear winners and losers, some people are happy with the results, and some are not. For most people, 2018 has been a complete blur dominated by politics that attacked us from all sides, TV, radio, U.S. Mail, social media, and an army of campaign door knockers. It is hard to believe… Continue Reading
Advertising—it ain’t what it used to be!
How effective are your advertising dollars? Perhaps the more important question to be asked is, what are your customers viewing, or listening, or reading—if they are reading—and in what form or on what device? If you are a business that is trying to decide where to spend your advertising dollars, the choices are almost overwhelming…. Continue Reading