How effective are your advertising dollars? Perhaps the more important question to be asked is, what are your customers viewing, or listening, or reading—if they are reading—and in what form or on what device? If you are a business that is trying to decide where to spend your advertising dollars, the choices are almost overwhelming…. Continue Reading
Holiday Season and Retail Shopping Days, how they have changed
Christmas is less than 60 days away. Of course, if you are a parent, you are probably keenly aware of the dwindling number of shopping days. Nowadays, it seems that retail holiday shopping promotions start around the first week in September, just after the close of the Labor Day and Back-to-School promotions. Stores such as… Continue Reading
Innovation is coming to Nevada, is your business ready?
For over six decades, community leaders throughout Nevada, have been talking about diversifying the State’s economy. At the top of the list, innovation, research, and technology type companies and light, non-polluting, manufacturing. Over the past ten years, UNLV has been promoting its 122-acre Harry Reid Research and Technology Park located at Durango and Sunset in the… Continue Reading
Southern Nevada Third-Quarter Economic Numbers Looking Good
Since June of 2009, the U.S. has experienced 111 months of continuous, uninterrupted, economic growth. The only longer period of growth happened from March 1991 to March 2001 equaling 120 months. The reasons for America’s recovery are simple. Interest rates were cut quickly and aggressively by the country’s central bank, the Federal Reserve, and kept… Continue Reading
The straw that broke the world’s back
For three days, during the first week in July, a simple little plastic drinking straw dominated the headlines of nearly every media outlet against most other world news. The headlines were not so much about the straw, but more about Starbucks’, the multi-billion-dollar company that announced that they would stop using straws by the… Continue Reading