Companies, Politics, and Religion, do they mix?

Mark Twain once articulated, “Never discuss politics or religion in polite company.” However, with the rise of social media, it seems that advice is widely ignored. The computer screen provides a false veil of anonymity that empowers the fingers to convey thoughts through the keyboard that would normally not be uttered by the tongue. In… Continue Reading

Marketing your business during a pandemic.

Marketing your business during a pandemic.

Have you seen the Netflix overnight sensation, Tiger King? One of the biggest trends of the COVID-19 quarantine is the increased consumption of TV programs from streaming services. Time spent on streaming increased by 34% in the first two weeks of March, according to Nielsen, and Tiger King was viewed by more than 34 million… Continue Reading

Creating “NORMAL” through critical thinking

What is normal?

Humans are, for the most part, very social creatures. After a month of social distancing and living in quarantine type conditions, perhaps the most prevalent question on everyone’s mind is, when will we return to normal? However, maybe the question that we should be asking is, what will normal look like in the future? During… Continue Reading

Social Distancing Survival Tips

We had several ideas for this month’s newsletter—corporate rebranding, the on-demand economy, new out of state funding laws. However, with COVID-19 pandemic as some businesses have entirely shut down for the next 30 days, and many more companies are having their employees work remotely from home, those topics don’t seem that relevant. Social Distancing is… Continue Reading

World Consumer Rights Day

World Consumer Rights Day

The 15th of March is World Consumer Rights Day. And if you own a business, it’s a day you shouldn’t miss. Consumer rights should be on top of your mind every day. But you can take this special occasion to review what you can do even better than before. Offer Several Payment Methods People enjoy… Continue Reading